Thursday, 23 June 2016

Research- 30 seconds video analysis

Video analysis- 'This Is What You Came For' by Calvin Harris ft Rihanna

Official music video: 


I have decided to analyse the first 30 seconds of a music video of my choice. The reason for this is so that I can gain an understanding of the conventions of a music video and how different types of camera shots and editing transitions tend to be used. In addition hopefully I am able to be inspired by certain aspects of this video as well as others in which I will analyse. 

 I have analysed the first 30 seconds of a song called 'This Is What You Came For' which is by Calvin Harris and features the well known artist, Rihanna. I have chosen this video as I am personally a big fan of both artists and am very fond of their music. Calvin Harris is currently signed to many record labels, including; Sony Music Entertainment and this may be due to him being a DJ as well as a vocalist. In addition, Rihanna is also signed to Sony, therefore is perhaps why both artists have collaborated with each other. 

Below is the recorded shots from 30 seconds of the music video:


After analysing the video I have found that in the first 30 seconds, the main camera shot used is a long shot. The reason for this maybe due to the director of the video wanting to inform the audience about the artist's whereabouts as well as their physical appearance/outfit. Therefore I have learnt that, in some cases, taking a long shot via a long take could be ideal and more efficient due to it capturing more footage and informs the audience about the current location or setting, as well as them being able to identify the characters within the extract. Furthermore this particular camera shot could be considered as appropriate at the start of a music video, rather than for example; a short take or close up. I have also learnt that using a straight cut edit between transitions is the easiest and most convenient cut to use , which therefore will save time and would allow more footage to be captured/inserted in the video, whilst still being an effective transition. 
Posted by at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)