Constructing an online survey

Survey Monkey- Magazine advertisement feedback 

I decided to create an online survey in order to receive the audience feedback for the magazine advert. The reason for this is because, I wanted to add diversity to the formats which I have used and therefore, I also wanted to present my developed skills in ICT. In addition, the site which I have created the survey on is called; Survey Monkey and this is a website that can be easily accessed and used. I also thought that with my target audience being older teenagers and young adults, their knowledge of using the internet would come in handy, therefore this age range are more likely to want to use an online survey rather than a hand-written response to a questionnaire. Furthermore, I have created five questions on this survey, which question the magazine advert in terms of the style, fonts and colours and whether the Hip Hop and R&B genre has been met (which was my main aim). 

Below are the five questions which have featured in my survey: 

Final draft of music video

Final edit- Kehlani Gangsta

Third initial draft of music video

Third draft 

Digipak full

Full digipak 

Digipak images 

Magazine advertisement- Second Draft

Second Draft of Magazine Advert 

Improved draft of music video

Kehlani 'GANGSTA' improved draft 

Title inspiration

Title inspiration from other music videos 

We felt that researching titles from other music videos was a significant decision to make. This was so that we could gain a basic understanding of what sort of informative text is generally featured within a music video, so that we could feel more confident when creating our own text. Furthermore, we decided to research into other Hip Hop, R&B and Pop video's as we felt that following the same genre as our own extract would be more likely to provide us title knowledge for that specific genre/style.

The first video we viewed was Kent Jones' 'Don't Mind' which again follows the Rap/Pop genre. We noticed that in this specific video the director's name features at the start of the extract, therefore informing the audience straight away. However, we both personally felt that adding this type of text at the beginning of our video would draw away the audience's attention from the actors, and therefore could make the video look less engaging or professional, which clearly wasn't desired. 

                                                                         

We then analysed the titles in The Weeknd's video for 'False Alarm' and noticed that the informative text was featured at the end of the extract, which was something in which we both liked due to the text not being distracting away from the music video itself. Furthermore, we also liked how the director's name was firstly visible and then how the next shot featured the producer, artist's name, actor's etc. In addition, we were inspired by the plain coloured text against the black background as this makes the text more eye catching and engaging, so we therefore decided to use this particular way of presenting text in our own video. 

Titles and more editing

Titles and editing 

Today myself and Hannah continued importing footage onto the software. Once we felt comfortable with the overall extract and ensured that all gaps were filled, we felt that it was vital to include text at the end of the video in order to gain marks as well as extra information for the audience to know. For example, we included; the directors name, the production and record company, as well as the actors that feature in the extract and the costume designer. The reason for this is due to many music video's containing this informative text so therefore we felt that it was significant to follow this common convention in order to make our video a success.

Below presents our featured texts;

 The reason for choosing white,serif font is so that the text could stand out against the plain, black background. This would therefore enable the audience to notice this informative text, which is our aim. We also decided to use a variety of different fonts instead of one specific style, this was due to us feeling that this would add more diversity to the extract, as well as making our music video appear as more professional.

Continuation of editing

Editing our newly filmed footage

After our computer programme wasn't working last Thursday we were un-able to edit our new footage, so therefore in Monday's lesson we managed to import the appropriate shots and placed them in order within the video. This took up about twenty minutes of our time due to us being very selective with the shots, and also ensuring that the footage will be appropriate to use within the extract, as well as meeting a professional standard. 

During the three hours spent editing we managed to import half of the newly filmed footage and ensured that the individual shots were placed in time with the music. In addition we made sure that the transitions in which we added enabled the footage to flow well together. Again, we also ensured that the lip-syncing scene's matched the audio, as this is very significant in order to make the extract look appropriate and professional.