Research- Magazine advert analysis (Marina & the diamonds)

Magazine advert analysis- Marina & the diamonds 'The Family Jewels'

The image above is a magazine advertisement for Marina & the diamonds' 2010 album ' The Family Jewels'. In this advertisement Marina is presented to be lying down and therefore only her face is positioned within the center of the frame. This is significant as the audience's attention is focused only on Marina. In addition, in this image, Marina is shown to be giving the audience direct address, which makes the advert more personal and encourages the audience to purchase her album. 

Also it enables us to notice her 1950s inspired makeup and airbrushed skin, which was a stereotypical appearance for Poster girl during this era. The reason for this is perhaps due to Marina wanting to be represented as retro and eccentric and this is shown via the artist's appearance and style. 

The background of this image is a stereotypical,1950s inspired, floral pattern, which almost looks like the fabric has faded , again emphasising the old-fashioned effect. The reason for this may be due to Marina wanting to present herself as unique and different to the other mainstream artists dominating the charts at the moment, and therefore makes the band more well-known due to her original style. Furthermore, this particular style of advertisement could also inform the audience about the band's genre of music, which happens to be, indie pop. 

The Typography in this magazine advertisement includes the text 'Marina & the diamonds' directly above the main band members face. Therefore this makes the text more eye-catching due to it being within the center of the frame , in a bold size and in the colour white. Also, the sans-serif font, makes the text look like it has been written in a free hand style and therefore makes the text appear more eccentric, which is what the band wanted would have aimed for. 

In addition, the album's name; 'The Family Jewels' is also featured above the band's name and is again shown to be written in the same style of text/font, and although this text seems to appear smaller, it is still eye-catching and effective. Another point to note is that, at the bottom of the advertisement, three popular singles which feature on the album have been promoted. This may be so that the audience will then associate these singles with the album/band and therefore maybe more encouraged to purchase it. Furthermore, at the bottom left of the advert, the band's new single 'Shampain' has also been promoted by including an image of the single's cover as well as informing the audience that the album can be available for purchase on iTunes.